Dr. Abdullah Alshboul, assistant professor in the Graduate School of Business and Management at Argosy University, Chicago recently co-published the article “South Korean’s Auto Industry: The Influence of Design, Fuel Efficiency, Price, Quality, And Technology On US Consumers’ Purchasing Decision” in the European Scientific Journal. Vol 12, No 22
The purpose of the research was to identify whether there were correlations between U.S. automobile consumers’ perceived value and South Korean automobiles’ price, quality, fuel efficiency, design, and technologies.
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