John C. Palmer, Department Chair, Graduate Business Programs, Graduate School of Business and Management, Argosy University, Chicago, recently co-authored the business case analysis, "Bailey's Fudge: Product Entry into Regional Wal-Mart Stores." The case study will be published in the American Journal of Entrepreneurship. It is slated for publication in the June 2016 or December 2016 volume.
An earlier version of the case was introduced at the United States Association of Small Business and Entrepreneurship (USASBE) Annual Conference in San Francisco. Dr. Melissa Griswold, Dean of the John Simon School of Business at Maryville University, is also a co-author.
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