A Beginner's Guide To Social Media Marketing
With more people spending time online every day, brands are realizing the importance of investing in social media marketing. However, if you are new to social media marketing, you may be overwhelmed figuring out where to begin. Take a look at this Beginner’s Guide to Social Media for guidance on where to start.
If you’re exploring social media marketing, the first thing you should know is what social media can help you accomplish. Here’s the deal: Social media marketing can accomplish many different goals depending on your business, here are some of the most common:
- Build a community and relationships with audiences
- Generate brand awareness
- Announce and promote products and events
- Increase web traffic
- Establish a brand’s value or expertise in a particular field
Now, let’s talk about social media platforms. According to Inc., the best platforms for your brand will depend on what you are trying to accomplish. You should consider many factors including type of business, what audience you’re trying to reach and your specific goals. Do some research on each social channel to find out what will work best for your business.
After you choose your platforms, it’s time to fill them with content. To begin, it’s a good idea to develop a content calendar to help you map out the types of posts you want to share. You should also establish a brand voice so that no matter who writes content for your channels, it will always sound like one unified voice. Sharing content about company culture, current events, human interest stories, social media holidays and industry relevant information are a few topics you can start with when preparing content for your channels. It’s also smart to look at what your competitors are posting for potential ideas and inspiration. Keep in mind that no matter what you post, you should always be original, authentic and transparent so that you can earn and keep the trust of your audiences.
Just because you hit “send” on your social content, doesn’t mean your job is done! As a social media marketer, it is important that you monitor each piece of content you publish. Analyze your posts to see what types of content users are responding to best. Engage with users by thanking them for kind reviews, answering their questions and helping them deal with problems they may be facing. Engaging with your audiences in a timely manner will help you humanize your brand, establish community and bring more awareness to your brand.
As you venture into the social media marketing world, keep in mind that social media should be about making genuine connections and building relationships that are mutually beneficial. Social media marketing is a powerful tool when used properly, and now you’re a little more equipped to launch your own social marketing career!